Customer Loyalty & CRM

Stage 14 · Rewards from eligible completed cash sales, customer consent, branch-aware vouchers, campaign preparation and customer insights.

Loyalty points are NOT cash. The gift card module is draft-only; no card balances can be spent. Marketing campaigns create recipient drafts—no messages are sent. This screen is for authorised business managers.

Loyalty programme

Participating branches (none selected means every branch):

Customer enrolment & wallet

Link an earlier eligible cash sale

Marketing consent

New voucher

Voucher branches (none selected means every branch):

Customer segments

Segments use only tracked, linked cash purchases, not complete lifetime sales. No guessed transaction histories.

Campaign preparation

Memberships

Customer above. No automatic billing or paid benefits yet.

Gift card foundation

Gift card activation, liability funding, checkout tender and refunds require verified payment and accounting integration. Drafts have zero spendable balance.