Stage 20 of 24 • Growth, referrals & expansion

Merchant Growth Centre

Know which campaigns and referrals are associated with completed sales. Compare branch performance, plan your next outlet and keep every marketing expenditure and reward under human control.

Campaign-attributed performance

These are completed sales with recorded attribution codes, adjusted for returns. Attribution is not proof that a campaign created the sale, and recorded marketing spend is manually entered and unverified.

Create a campaign

Referral and campaign codes

Assign referral codes to approved referrers. This creates tracking references only; no commission or loyalty points are credited automatically.

Record campaign spending

Manual recording only. Actual bank/provider settlement and accounting posting are not verified here.

Link an existing completed sale

Manager-only retrospective attribution requires a completed sale within 30 days and supporting evidence. You cannot reattribute a sale already linked to another campaign.

Business growth opportunities

Evidence-based branch and sales comparisons. Proposed actions require manual review and never send messages, issue rewards or change prices.

New branch expansion scenarios

Owner-entered hypothetical assumptions. This is a simple gross-margin and fixed-cost model, not verified geographical demand or an investment forecast.

Growth Engine integration uses an inactive export-draft outbox. No live Growth Engine events, commission obligations, payments, customer messages or campaign spend are transmitted by Stage 20.